If you’re a business owner, you want to do everything you can to grow your online presence. Why? Because an online presence is key to generating new leads and growing your business. One of the most cost effective ways to boost your online presence is through blogging. If you aren’t including blogging in your digital marketing mix, here are three good reasons why you should.
1. Blogging drives traffic to your website.
When you keep your website fresh with new, keyword-rich blog posts, you give Google and other search engines new content to index, increasing your visibility on search engine results pages (SERPs). This means more people will land on your website and when you have more visitors, you’ll get more contact form submissions, email and phone inquiries, and ultimately—sales! Furthermore, anytime other websites include backlinks to your blog articles, search engines will view these as "votes" on the authority of your website. The more "votes" you have, the higher your site will rank in Google and other search engines.
Did you know? Blogging is a digital marketing effort that keeps on giving. Blogs can continue to attract new leads long after they are published to your website. This is why it’s important to periodically refresh the stats, data, and links included in your blogs.
2. It helps convert website traffic into leads.
A well-written blog will bring traffic to your website. To help convert that traffic into leads, you can add a lead-generating call-to-action within your blog post. For example, you might offer a free guide, fact sheet, or webinar whenever someone fills out a lead form. Once they submit the form, they’ll get your free offer, and you’ll receive their contact information for follow-up.
3. Blogging establishes you as a trusted authority in your industry.
The best business blogs provide timely, helpful content to their target customers. Prospects who find answers to their questions or solutions to their problems are more likely to purchase from someone who has helped them in the past. Blogging is also a valuable sales tool because it helps build relationships with your target customers. Prospects who read your blogs will enter the sales process already knowing about your company and what it has to offer.
Tip: Don’t make your blog too “salesy” or you will turn off your readers. Blogs should inspire readers, provide helpful information, answer questions, or solve problems.
Ready to Start Blogging for Your Business?
Hopefully these points have inspired you to start blogging for your business. If you have questions, or need help, contact Sprout to learn more about our blog writing services.
