Build it and they will come. Unfortunately, many business owners buy a website expecting to be flooded with new leads and sales. But, as with most things in life, it’s not that simple. There are several components that go into designing and building a successful website. And not all website design companies are created equal. If you’re experiencing little to no website traffic and/or leads, here are six possible reasons why:
1. Your website lacks SEO.
Many websites are not optimized for searches, meaning they were not designed or built with search engine optimization (SEO) in mind. Simply put, if your website has good SEO, it’s going to have a better chance of getting found anytime someone searches for the products or services you offer. Website optimization requires skilled writing, design, and technical know-how that incorporates key words and phrases, coding, and more. In addition, it ensures your web address is indexed on major search engines like Google, Yahoo, Bing, etc.
The bottomline: You might have a beautiful website, but if it lacks SEO, no one is going to see it.
If you’re not sure about the quality of your SEO, contact Sprout for a FREE analysis. If your website is in good shape, you might only need an SEO Boost, an affordable overhaul of your current SEO.
2. It’s not mobile-friendly.
A whopping 52.2% of all internet traffic worldwide was conducted on mobile phones in 2018, up 2% from 2017. For this reason, your website has to display well on mobile. A mobile-friendly website can be easily navigated and viewed on any cell phone or tablet. If your site isn’t mobile friendly, you’re missing out on a lot of potential business!
Is your website mobile friendly? Find out with Google's free Mobile Friendly Test.
3. Your website has low-quality content or images.
Let’s face it. There’s a lot of competition on the World Wide Web. If your website isn’t visually appealing, contains boring or irrelevant copy, or is filled with typos and grammatical errors, your visitors are going to leave as quickly as they landed on your page. In the industry, we call this a website bounce.
4. There are technical issues.
A quality website should be appealing and relevant with written and visual content, but it also has to function properly to bring in leads. Many of the poorly designed websites we’ve rebuilt for clients have had technical issues, including:
Forms that were not consistently delivering leads
Forms that were not delivering any leads at all
Non-working click-to-call links
No wonder they never received a lead!
5. You have a slow page load time.
We live in an era of instant gratification. We can order things from across the country at the click of a button and receive it the next day. If your website takes longer than a couple of seconds to load, chances are, your visitors aren’t going to stick around. (There are lots of reasons for slow website load times, including non-optimized photos, coding issues, and more...we’ll have to discuss this in a separate blog).
Of course, there are several technical ways to increase your website’s speed and performance, including:
- Hosting with A2 Hosting’s Turbo Servers.
- Optimizing images for web and using multiple image versions for different devices (larger images for desktop, smaller for phones).
- Using a Content Delivery Network.
- Using Gzip compression.
- Keeping web fonts to a minimum.
If you have concerns about your website’s load time, contact the Sprout team.
6. There’s no clear call to action.
If you want to grab the attention of your visitors and help them navigate your website, you need to lead them to a clear call to action (CTA).
Examples include:
-Joining your email list.
-Downloading a free white paper, industry guide, or other resource.
-Receiving a coupon or discount.
-Clicking to view your latest blog article.
-Registering for an upcoming program or event.
-Signing up to receive blog notifications.
NOTE: Your call to action should be noticeable (e.g. a standout button), yet blend in with the rest of your website design. And while a call to action is important, you don’t want to overwhelm your viewers with too many of them.
Website Design and Search Engine Optimization
Everyday, Sprout’s team of web designers, writers, and SEO experts help businesses just like yours improve their online presence. In fact, many of our clients end up on page one in organic (unpaid) searches. Contact us for a no-obligation analysis of your website.