As businesses, we all have something to offer, and our greatest hope in marketing is to reach more people with what we’ve got.
Because there are so many avenues for marketing your business online, sometimes owners can get stuck thinking too big. They have ideas about the next big PR push, or how they’re going to harness social media in dynamic ways that bring in big bucks. But sometimes, the answers to expanding your local reach are less grandiose.
Meet the humble landing page. One of the most effective and affordable ways a business can broaden its reach is through regional, or town-specific, landing pages.
What is a Landing Page?
To start with, landing pages are the pages on your website that are written and designed around a specific product or service.
These pages are designed with best practices that capture and keep viewer’s attention. Among other things, they include great graphics, photography, and compelling copy. The goal of landing pages is to convert visitors by clearly telling them what you offer and how it can meet their needs.
Landing pages can gain visibility and traction through social media sharing or email marketing, but they’re most effective through organic search. Because of this, the more pages you have dedicated to a specific town and a specific service, the more traffic you’re likely to get, and the more sales you’re likely to make.
How Regional Landing Pages Work
Before we get into the “how,” we’ll start with the “what.” We only offer regional landing pages for sites we’ve built. In order for these pages to be effective, you need to start with a quality website. If the design isn’t great, your new visitors will bounce the moment they land on your pages.
Now that that’s out of the way, here’s the gist of regional pages. We take the information about your services and write short, custom pages for specific towns in your region.
Each page is written with SEO keyword phrases that are relevant to your services. While the design of each page will be very similar, the copy will vary slightly from page to page. This ensures that Google doesn’t flag the pages for duplicate content.
The Benefits of Regional Landing Pages
Having multiple regional landing pages not only gives you more fish in the pond in terms of quantity, but it allows you to target your clientele more specifically.
Here’s an example of effective regional landing pages:
Say a plumber is located in Hooksett, New Hampshire. He might have one landing page for frozen pipe repair and one for water heater installation. It’s possible that he’ll come up in searches in Hooksett. But if he’s hoping to reach towns within a radius, he’s missing the mark. He’ll need pages targeted for Manchester, Allenstown, Merrimack, Goffstown, Dunbarton, and the like.
Here’s the ultimate benefit of regional landing pages: your site will naturally appear in more Google searches from a previously untapped range of towns.
Regional Landing Pages Built for Service Industries
We’ve found that industries who offer direct services to broad regions (entire states, the New England region, etc.) benefit greatly from town-specific landing pages. Here are a few major industries we’ve helped with regional landing pages.
Plumbing and Heating
Builders and Contractors
Waste Removal
Transportation Services
Catering Companies
Interior Decorators
SEO Web Pages - Helping Businesses Increase Local Leads
Curious about the benefits of adding some targeted landing pages to your Sprout-made site? Or maybe you don’t have a great website to start with. No worries, you’re in the right place!
Reach out to us with your questions, and let’s increase your local leads!