Before you get into the mechanics of an email--things like design and strategy--it helps to understand the bigger picture. We all know the gist, that email marketing connects you with your clients and shares your message with a broad audience.
But maybe we need to take a closer look at those words...what business doesn’t want to connect more with their clients? Reach a broader audience? Those aren’t unattainable ideas, they’re things our clients experience every time we create and send an email campaign for them.
What email marketing comes down to is your purpose. There’s a strategy that works for everyone, and it varies from business to business. Generally, email campaigns fall into one of four categories: Blogging, Promotional, Newsletters, and Event Campaigns.
1) Blogging Email Campaigns
The most basic email pieces we offer clients are Blogging emails. A Blogging email campaign involves taking an existing blog article and sharing it with a beautiful email piece. Blogging emails drive traffic back to your original blog post, as well as to your contact form.
What comes with a Blogging email?
Initial account creation with Constant Contact
Mobile-friendly email designed with your brand and style
Blog teaser and image formatted into email
What can I expect from a Blogging email campaign?
The purpose of a Blogging email is to expand your readership. Many of our clients experience open rates beyond the industry average of 24%, with additional click-through rates from customers who read and follow their blogs. While you can’t put a number on the value of engagement, it’s safe to say that sharing your articles through a blogging email produces a greater surge of engagement on your site.
Ask for our prices, or get a custom quote on a monthly Blogging email!
2) Promotional Email Campaigns
This is the second tier of email marketing we offer. A Promotional email campaign involves sharing a blog and highlighting a special offer or event. These emails include an introduction section, a blog section, and an informational section. Each one offers your customers the opportunity to engage with a different aspect of your website.
What comes with a Promotional email?
Blog teaser and image formatted into email
Up to 300 words of copy promoting a product or service
Analytics report and short URL available for each email
What can I expect from a Promotional email campaign?
The purpose of a Promotional email is to both expand your blog readership and increase precise awareness of a service or product. These emails are great for highlighting seasonal services. For example, a plumbing company who sends regular emails will begin to promote heating services in the fall, and cooling systems in the spring. A hair salon might announce that they are now offering brow waxing, with a link to a pricing menu. Or, during their off-season, a chimney sweep company might offer their customers a 10% discount on services.
The content is targeted, and each email provides relevant information that leads to increased engagement and sales.
Ask for our prices, or get a custom quote on a monthly Promotional email!
3) Email Newsletter Campaigns
Welcome to the third, and longest, tier of email marketing. An Email Newsletter campaign involves sharing a blog, highlighting a special offer or event, and including relevant information about your company, in the style of a longform newsletter. These emails include a blog section, a service section, and informational sections, each of which drives traffic to a different page on your website.
What comes with a Newsletter email?
Blog teaser and image formatted into email
Service highlight and link
Multiple informational sections with links
What can I expect from a Newsletter email campaign?
The purpose of a Newsletter email is to keep your following engaged and informed. With good content, your reader engagement will increase over time. While these sort of campaigns are not for all businesses, they are a perfect fit for others.
If your purpose it outreach--you host regular events, share new product highlights, helpful tips, staff profiles, industry news--a newsletter campaign is right for you. The purpose is on sharing your products, services, and updates with a readership who cares.
Ask for our prices, or get a custom quote on a monthly Newsletter email!
4) Event Registration Campaigns
Event-based campaigns offer the most comprehensive tools in email marketing. With event marketing, your business can promote and track registrations for your gatherings. We can provide you with a registration form, an event landing page, a promotional email, and follow-up emails designed and sent for you. Each campaign includes the description, location, contact information, a registration link, and online payment options.
What comes with an Event email campaign?
One mobile-friendly registration form designed with your brand and style
One mobile-friendly Event Email
5 minute phone interview to gather registration information
Analytics and registration report available upon request
Short URL provided for personal sharing
What can I expect from an Event email campaign?
The purpose of an Event email campaign is to both promote your event and capture registration. Our services include start-to-finish event management, with the most comprehensive tools available. We’ll help you reach your existing audience with a catchy design, and offer precise tracking. The best part of event campaigns? You give us the details, and we make it happen. No need to get bogged down in the campaign details. We’ll handle it for you!
Get Your Email Marketing Done for You, and Done Well.
Check out these stories by actual small businesses. They’re talking about how email marketing shapes the way they reach their clients and grow their businesses.
At Sprout, we provide start-to-finish email service, done for you. Our goal is to make the benefits of email marketing affordable and available for all businesses. Our team is thoroughly trained in each aspect of email campaigning, and we’re standing by to help you succeed.
Reach out to get a free quote, and let’s make it happen together!
